Work
Experience

Built a data-informed design practice by introducing a new feedback and research system. Automated pain point collection and hypothesis mapping through Intercom, speeding up product decisions.

Led major product verticals end-to-end, including cashback, travel and eSIM. Reduced user onboarding time by 24% and elevated overall UX and visual quality.

Aligned design goals with business objectives, user needs, and technical constraints, making onboarding self-serve and reducing support load.

Established a scalable UX research framework with in-app surveys, customer interviews, and feedback loops, enabling data-driven product decisions. Led a cross-functional team in executing design strategy that improved both adoption and customer satisfaction.

Cut onboarding time from 3:30 to 1:15 (–64%) and reduced support tickets by 34%.

Managed a department of 36 designers, including 4 art directors, handling strategic planning, resource allocation, and unit formation. Developed a risk management culture, enabling data-driven decision-making and strategic planning.

Under my leadership, a product design agency became the top-1 according to the Runet Rating in the Product Design category.

Led UX for a FAANG product and an internal charity platform, impacting 15M+ users.

Mentored eight junior designers, increasing assessment pass rates by 46%.

Created personal development plans for six designers, advancing team skill levels. Designed and taught an educational course on advanced design techniques, benefiting over 60 students with upskilling.

Optimized task processing, handoff, and design review processes, reducing hypothesis validation time and decreasing delivery time from 2.5 months to 2 weeks.

Streamlined the handoff process and introduced clear documentation practices, creating a transparent design-to-dev workflow.

Boosted revenue by 36% in six months through new ad formats and UX optimizations that reduced bounce rate and doubled CTR. Improved navigation and content discoverability using analytics, discovery, and HADI cycles.

Introduced design rituals, rotation, and cross-feedback sessions, fostering a strong design culture and improving delivery speed and quality.

Led UX research, influencing banking product strategy and improving internal processes. Increased visitor conversion rates by 13% by integrating non-banking services. Improved personal banking card CTR by 8% through information architecture redesign.

Reduced loan application processing time from 2 minutes to 1.5 minutes. Designed an e-queue system, cutting bank operator workload by 36%.

Redesigned the product based on research data, increasing monthly sales requests from 17 to 261.

Optimized request processing speed by 32 seconds through Usability Testing and KYC implementation.

Managed a 16-person design team, mentoring junior designers and overseeing multiple projects.